BPA sport marketing a.s. has been the exclusive marketing partner of the Association of Professional Ice Hockey Clubs for seventeen years and the exclusive marketing partner of the Czech Ice Hockey Association, representing the national ice hockey team and professional ice hockey players for three years.

We also offer complete media presentations during live TV broadcasting of Extra League matches in the form of sponsoring references and injections as well as special TV projects, such as our competition "Golden Helmet" for the best ice hockey action, etc.

In addition, BPA sport marketing a.s. organized the Hockey Cup in the following years 2009 and 2010. In former times BPA was four years the marketing partner of the similar event, called the TIPSPORT Hockey Cup, and six years the partner of the Premier Ice Hockey League of the Czech Republic.

In former times the company also organised other ice hockey projects, such as the Street Hockey or the Junior League for 9th grade primary school pupils.