The national senior ice hockey team
- BPA sport marketing has been since September 2008 the exclusive marketing partner of the Czech Ice Hockey Association and its subsidiary PRO – HOCKEY Cz.
- one of the most successful international ice hockey teams of the last 15 years: World Champions in 1996, 1999, 2000, 2001, 2005 and 2010.
- winners of the Olympic Tournament of the Century in Nagano in 1998.
- regular TV live broadcasting of all domestic matches of the EURO HOCKEY TOUR series (approx. 15 in every season).
- presentation of partners during the series EURO HOCKEY TOUR, EURO HOCKEY CHALLENGE and preparation matches on players’ gear, ice, sideboards, indoor panels and official bulletins.
- television and radio coverage (Czech Television, TV NOVA, TV Prima and Czech Radio 1 – Radiožurnál).
- VIP service